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Our History

Our History

Today, Vinyard Fruit & Vegetable Co. is a full-service, fresh-cut produce processor based in Oklahoma City.  Roy & Pamela Vinyard purchased Jack's Potato House in 1969 from Jack Hill, the company founder.  Jack started the company in a very small building with 6 employees who made and delivered an estimated 9,000 pounds of fresh-cut French fries per week to Oklahoma City wholesale clients.

Over the next five years, Roy and Pam began offering their customers whole-case, unprocessed potatoes, onions and other fresh vegetables.  They anticipated the "salad bar trend" and in 1976 expanded their product line.  They had 12 employees and moved to a 12,000 square-foot building.

In 1984, they moved to a 15,000 square-foot structure at 804 S.W. 2nd street, the first of the buildings at their current 40,000 sq. ft. location.  In 1993, they began pre-packaging selected fruit and vegetables for distribution by retailers.  These products are marketed under the brand name, "Vinyard's Veggies."

In 1999, the name of the company was officially changed to "Vinyard Fruit & Vegetable Co." to better represent the variety of products an services offered.  Of course, Jack's Fresh-cut Potatoes and Vinyard's Veggies are still the featured products.

In March of 2009 the Vinyard Fruit & Vegetable Co. relocated to an 84,000 square-foot refrigerated warehouse to accommodate the company's growth. In July 2009, Vinyard launched its Pepper Jo's division which produces Pepper Jo's brand products and privately labled sauces, spices anda variety of other food products. By January 2011, Vinyard Fruit & Vegetable Co. was processing approximately 500,000 pounds of fresh fruit and vegetables weekly and delivering over 2500 different products to the ever-growing Vinyard Fruit & Vegetable Co. family of customers.